WE are migrating away from YouTube, Facebook and Twitch
WildEarth has been working hard on our mission of connecting more and more people with nature while keeping our promise that our broadcasts will remain free to watch. This is why we had to introduce advertising into our safaris and our channel as it has proven to be the only way to make our business sustainable and keep that promise.
We have learned over the past years that it is not possible to deliver advertising in a meaningful way on social media platforms like YouTube, Twitch or Facebook. As long as there are platforms where content can be watched without advertising, that is where many people will go to watch. The presence of our daily safaris on those platforms is drawing people away from other places where we can use advertising to generate the necessary revenue to become sustainable.
Therefore, as shared by Graham in a town hall session some months ago, we will need to move away from those platforms, while providing other places to watch for free, but with the advertising necessary for us to keep going. We have now reached that point in time.
We appreciate that moving to other places to watch, and chat, from what you might be used to is not a pleasant thing to do and we will work with you to make it as easy as possible, but it is necessary for the continuation of the live safaris.
On the positive side, on the new viewing platforms, the WildEarth channel is available 24/7, including Penguin Beach, the safari repeats, our Escape to Nature content, and soon reshowings of some of the greatest old safaris as part of ‘Best of safariLIVE’ programming.
From this coming Wednesday, December 8th, we will start this transition by reducing the safari broadcasts on YouTube, Facebook and Twitch to only the first hour of each safari. The full safaris, and the rest of the channel, can be viewed on many other platforms, including on wildearth.tv, already from today so you will have some time to check these out and see which option works best for you. To find out where you can watch, we encourage you to go to wildearth.tv/channel.
As part of this change, we will also make it possible to, from December 8th, watch recordings of safaris, and Penguin Beach, at a time that suits you on our various apps.
If you have any questions with regards to this transition of viewing or chat, please share them with us through the Help button on the wildearth.tv website, or by writing to